I have been designing experiences for people around the globe for over two decades.

I combine my product design experience with the National Hockey League with a more than decade of experience in digital marketing as well as enterprise business design consulting experience with IBM. This diverse professional background provides me with a unique ability to truly view and comprehend all business considerations while still focused on human outcomes.

My formal education background is a mix of architecture and electronic arts, which has influenced the way I approach design. I continue to promote a holistic design philosophy blending experienced design sensibilities with a strong technical comprehension and explore ways to expand the limits of technology and enhance the human experience.

My accolades include several Cannes Lions and CLIO Awards and the Facebook Studio Award during my tenure at a variety of companies including 360i, DigitasLBI, and Sony Music Entertainment. The majority of these earned for the OREO Daily Twist campaign which included the well-known OREO Pride image.

I am a member of The Art Directors Club/One Club, American Institute of Graphics Arts, D&AD and InVision Design Leadership Forum.

I’m always looking to grow my personal and professional network. Feel free to connect via LinkedIn.


Design Program Director, IBM, Poughkeepsie, NY, United States (2021-Present)

Senior Director of Design, Management Controls, Inc., Houston, TX, United States (2021)

  • Implemented design tools and associated processes to mature the design team
  • Launched product focused design system in collaboration with engineering accelerating design and development
  • Incorporated design team to product release cycles to accelerate user experience improvements
  • Provided thought leadership in improving overall operational and marketing processes

Design Director (Contract), FactSet, Norwalk, CT, United States (2020-2021)

  • Unified design system across marketing and product offerings
  • Partnered with client experience to establish design strategy aligned with business goals and internal stakeholders
  • Established future state experience vision leading to the creation of a detailed product roadmap, definition of future technical requirements and prioritization of future enhancements

Design Director (Contract), CoreMedia, Hamburg, Germany (2020-2021)

  • Analyzed existing website to identify areas of opportunity and improvement
  • Introduced new information architecture and taxonomy reflective of human centered design
  • Initiated MVP of design system based on brand refinement enabling a decreased time to market

SVP, Head of Experience Design, MullenLowe Profero, New York, NY, United States (2019-2020)

  • Centralized experience design team to define and operationalize workflow leading to an increase in team collaboration, productivity and influence
  • Co-headed all new business efforts creating opportunities with existing and new clients
  • Co-chaired executive leadership to transform business operations leading to efficiencies and higher output of efficacy across company verticals

Global Experience Design Director, IBM, New York, NY, United States (2016-2019)

  • Established a global design curriculum focused on talent evolution in new and emerging technologies (e.g. AI, blockchain and Q-computing) delivered to over 200 people
  • Administered the NYC Design Thinking Chapter and certified over 500 employees
  • Accelerated service and product design initiatives for Fortune 500 companies
  • Achieved SAFe (Scaled Agile Framework) Practitioner Certification in lean-agile practices

Creative Director, VaynerMedia, New York, NY, United States (2016)

  • Consolidated creative marketing teams focused on client verticals to create consistency across creative deliverables
  • Developed global creative campaigns for local implementation decreasing creation time and increasing consistency of message

Director of Digital Design, National Hockey League, New York, NY, United States (2012-2015)

  • Consolidated design language across devices to develop first ever design system providing higher rate of design production
  • Directed internal designers and external companies collaborating with third-party development teams
  • Established operational management to support editorial and social media creative requests to decrease production times
  • Awarded SXSW Best App of 2013 for NHL digital suite of products

Creative Director, 360i, New York, NY, United States (2011-2012)

  • Supervised digital creative teams through conception to execution on national campaigns
  • Headed creative team establishing the Oreo Daily Twist earning 231 million media impressions
  • Earned industry awards for creative work delivered on the Oreo Daily Twist, including a Cannes Lions Grand Prix

Associate Creative Director, DigitasLBi, New York, NY, United States (2007-2011)

  • Awarded Social CRM Bees Award for Hendrick’s Gin website surpassing the client’s expectations
  • Directed both design and development teams creating operational efficiency and generating high team collaboration

Art Director, Music Nation Inc. and Original Signal Recordings, New York, NY, United States (2006-2007)

  • Responsible for leading a small design team of visual designers, video producers and copywriters to create original content for marketing campaigns

Senior Designer for New Formats, Sony BMG Music Entertainment, New York, NY, United States (2004-2006)

  • Designed, programmed and deployed Enhanced CDs, copy protected media and PlayStation Portable UMD content for complete catalogue of artists

Designer and Flash Developer, Label Interactive, New Milford, CT, United States (2002-2004)

  • Designed and developed digital marketing material and websites for ESPN, Just Born, Heineken, Beck’s and AIGA

Designer and Flash Animator, Black Dragon Productions, Los Angeles, CA, United States (2001-2002)

  • Designed and built Flash ecards, ad campaigns and micro sites for Nickelback, Cutty Sark, Godsmack, Rob Zombie and 30 Seconds to Mars

Designer and Developer, Corps 3 op twee, Graphic Design & New Media, Den Haag, Netherlands (2000-2001)

  • Designed and developed websites, digital presentations and kiosks, and print material for Dutch government agencies


  • InVision Design Leadership Forum Member (2019-Present)
  • Certified SAFe 4 Practitioner (2019)
  • Enterprise Design Thinking Leader (2018)
  • IDF Information Visualization (2018)
  • IDF User Research Methods and Best Practices (2018)
  • Art Directors Club
  • NHL Mobile App
    • SXSW Best App of 2013
  • Oreo Daily Twist (2012)
    • Facebook Studio Awards – Blue Award (Best in Show)
    • Cannes Lions (Grand Prix) – Cyber Lions
    • Cannes Lions (Gold) – PR Lions
    • Cannes Lions (Silver) – Direct Lions
    • Cannes Lions (Silver) – Media Lions
    • Cannes Lions (Bronze) – Promo & Activation Lions
    • CLIO Awards (Gold) – Digital/Mobile (Social Media)
    • CLIO Awards (Silver) – Content & Contact
    • CLIO Awards (Bronze) – Engagement
    • CLIO Awards (Bronze) – Digital Mobile Technique (Graphic Design)
    • 2013 Webby Nominee in the Food & Drink
    • North American Effie Awards – Snacks, Desserts, Confections – Gold
    • North American Effie Awards – Small Budgets, Projects – Silver
    • North American Effie Awards – Brand Experience – Bronze
  • Hendrick’s Gin (2010)
    • Social CRM Bees Award for Hendrick’s Gin and the Hendricks Curiositorium (awarded in 2011)



  • Netherlands Architectural Institute, Rotterdam, Netherlands
    NAI Masterclass, 1999 with Lars Spuybroek of NOX (Rotterdam) and Bob Lang of Ove Arup & Partners (London)
  • Rensselaer Polytechnic Institute, Troy, NY
    Bachelor of Architecture Degree and Building Science in Architecture Degree, 1998
    Minor in Electronic Arts, 1998


Photo courtesy of Kreg Holt