Engagement Context

At Hyundai Motor Company (HMC), the Strategy and Transformation function is not unlike a Research and Development business unit. HMC faced the challenge of staying relevant amidst the changing automotive landscape acknowledging the need for a customer-based platform business. In our collaborative endeavor, our objective was to unearth meaningful ways to develop data surrounding the use of automotive, mobility and life services and platforms.

Human Centered Design Prompt

Design a better way for Millennials and Gen-Xers to reclaim valuable time in their busy lives.