Nathan has been focused on designing experiences for people around the globe for over two decades.

He combines his product design experience with the National Hockey League with a more than decade of experience in digital marketing as well as enterprise business design consulting experience with IBM. This diverse professional background provides him with a unique ability to truly view and comprehend all business considerations while still focused on human outcomes.

His education background is a mix of architecture and electronic arts, which has influenced the way he approaches design. Nathan promotes a holistic design philosophy blending experienced design sensibilities with a strong technical comprehension, and explores ways to expand the limits of technology and enhance the human experience.

His accolades include several Cannes Lions and CLIO Awards and the Facebook Studio Award during his tenure at a variety of companies including 360i, DigitasLBI, and Sony Music Entertainment. Several of these were awarded for his work on the OREO Daily Twist campaign which included the well-known OREO Pride image.

Nathan is a member of The Art Directors Club/One Club, American Institute of Graphics Arts, D&AD, and InVision Design Leadership Forum. He lives in Stanfordville, NY with his wife and rescue dogs.


SVP, Head of Experience Design — Responsible for interpreting business needs and translating those needs to strategic recommendations intersecting with human centered needs; developing key ideas at all experience touchpoints; leading and coaching a small team of diverse design disciplined roles.
MullenLowe Profero, New York, NY (2019-2020)

Global Experience Design Director — Responsible for leading human experience design and strategy; leading global, multidisciplinary design teams to develop new or improved enterprise services and products; established a global design curriculum focused on talent evolution in new and emerging technologies (e.g. artificial intelligence, blockchain, Q-computing).
IBM iX, New York, NY, United States (2016-2019)

Creative Director — Responsible for leading several large marketing creative teams; focused on developing social media campaign strategies, original content and storytelling. Clients include JOHNSON’S Baby, Ortega, ACUVUE and BJ’s.
VaynerMedia, New York, NY, United States (2016)

Director of Digital Design — Responsible for the visual design and user experience for all NHL digital products from handheld to 10’ experiences (gaming consoles); social media and editorial content creative direction; developed first every NHL design system for rapid future development; responsible for leading both internal and external design resources.
National Hockey League, New York, NY, United States (2012-2015)

Creative Director — Responsible for developing high profile marketing strategies and campaigns for global brands with multiple creative teams; included creating social media content strategy, ideation and brand voice development. Clients include Oreo and Dentyne, including the Oreo Daily Twist.
360i, New York, NY, United States (2011-2012)

Associate Creative Director — Responsible for establishing social media strategies, oversight of design for digital products and online experiences. Clients include Hendrick’s Gin, Stolichnaya, Glenfiddich, Balvenie, Milagro.
DigitasLBi, New York, NY, United States (2007-2011)

Art Director — Responsible for leading a small design team of visual designers, video producers and copywriters to create original content for marketing campaigns.
Music Nation Inc. and Original Signal Recordings, New York, NY, United States (2006-2007)

Senior Designer for New Formats — Designed, programmed and deployed Enhanced CDs, copy protected media and PlayStation Portable UMD content for complete catalogue of artists.
Sony BMG Music Entertainment, New York, NY, United States (2004-2006)

Designer and Flash Developer — Designed and developed digital marketing material and websites for ESPN, Just Born, Heineken, Beck’s and AIGA.
Label Interactive, New Milford, CT, United States (2002-2004)

Designer and Flash Animator — Designed and built Flash ecards, ad campaigns and micro sites for Nickelback, Cutty Sark, Godsmack, Rob Zombie and 30 Seconds to Mars.
Black Dragon Productions, Los Angeles, CA, United States (2001-2002)

Designer and Developer — Designed and developed websites, digital presentations and kiosks, and print material for Dutch government agencies.
Corps 3 op twee, Graphic Design & New Media, Den Haag, Netherlands (2000-2001)


  • InVision Design Leadership Forum Member (2019-Present)
  • Certified SAFe 4 Practitioner (2019)
  • Enterprise Design Thinking Leader (2018)
  • IDF Information Visualization (2018)
  • IDF User Research – Methods and Best Practices (2018)
  • Art Directors Club
  • NHL Mobile App
    • SXSW Best App of 2013
  • Oreo Daily Twist (2012)
    • Facebook Studio Awards – Blue Award (Best in Show)
    • Cannes Lions (Grand Prix) – Cyber Lions
    • Cannes Lions (Gold) – PR Lions
    • Cannes Lions (Silver) – Direct Lions
    • Cannes Lions (Silver) – Media Lions
    • Cannes Lions (Bronze) – Promo & Activation Lions
    • CLIO Awards (Gold) – Digital/Mobile (Social Media)
    • CLIO Awards (Silver) – Content & Contact
    • CLIO Awards (Bronze) – Engagement
    • CLIO Awards (Bronze) – Digital Mobile Technique (Graphic Design)
    • 2013 Webby Nominee in the Food & Drink
    • North American Effie Awards – Snacks, Desserts, Confections – Gold
    • North American Effie Awards – Small Budgets, Projects – Silver
    • North American Effie Awards – Brand Experience – Bronze
  • Hendrick’s Gin (2010)
    • Social CRM Bees Award for Hendrick’s Gin and the Hendricks Curiositorium (awarded in 2011)



  • Netherlands Architectural Institute, Rotterdam, Netherlands
    NAI Masterclass, 1999 with Lars Spuybroek of NOX (Rotterdam) and Bob Lang of Ove Arup & Partners (London)
  • Rensselaer Polytechnic Institute, Troy, NY
    Bachelor of Architecture Degree and Building Science in Architecture Degree, 1998
    Minor in Electronic Arts, 1998


Photo courtesy of Kreg Holt