Resume

Nathan Lavertue is SVP, Head of Experience Design for MullenLowe Profero.

Nathan combines several years of business experience design consulting with IBM iX and digital product development with the National Hockey League with a over decade of experience in digital and social marketing. Having a background in architecture and electronic arts has influenced the way he approaches design. Nathan promotes a holistic design philosophy blending experienced design sensibilities with a strong technical comprehension and explores ways to expand the limits of technology and enhance the human experience.

His accolades include several Cannes Lions and CLIO Awards and the Facebook Studio Award during his tenure at a variety of companies including 360i, DigitasLBI, and Sony Music Entertainment. Several of these were awarded for his work on the OREO Daily Twist campaign which included the well-known OREO Pride image.

Nathan is a member of The Art Directors Club/One Club, American Institute of Graphics Arts, D&AD, and InVision Design Leadership Forum. He lives in Stanfordville, NY with his wife and rescue dogs.

PROFESSIONAL EXPERIENCE

SVP, Head of Experience Design
MullenLowe Profero, New York, NY (2019-Present)

Global Experience Design Director — Leads teams across the globe to design digital brand experiences and business transformations through data-driven strategies, human-centered design, and proven and emergent technologies.
IBM iX, New York, NY, United States (2016-2019)

Creative Director — Led diverse design teams to develop social media strategies, branded content and campaigns for JOHNSON’S Baby (Global), Ortega (National), ACUVUE (National) and BJ’s (Regional).
VaynerMedia, New York, NY, United States (2016)

Director of Digital Design — Led user experience design teams creating NHL digital products including NHL.com, the official NHL app and mobile web, as well as connected device experiences such as Xbox, PlayStation, Apple TV and Roku platforms. Also, creatively led and provided creative direction for NHL.com Editorial and NHL Social content.
National Hockey League, New York, NY, United States (2012-2015)

Creative Director — Led creative teams creating social media strategies and content, ideation and brand voice development for CPG brands such as Oreo and Dentyne. Creatively led the global Oreo 100th Birthday campaign, which included the Oreo Daily Twist.
360i, New York, NY, United States (2011-2012)

Associate Creative Director — Creatively led social media strategies, digital product development and websites for Hendrick’s Gin, Stolichnaya, Glenfiddich, Balvenie, Milagro including the Balvenie Roadshow.
DigitasLBi, New York, NY, United States (2007-2011)

Art Director — Led team of designers, video animators and copywriters creating digital marketing campaigns.
Music Nation Inc. and Original Signal Recordings, New York, NY, United States (2006-2007)

Senior Designer for New Formats — Designed, programmed and deployed Enhanced CDs, copy protected media and PlayStation Portable UMD content for complete catalogue of artists.
Sony BMG Music Entertainment, New York, NY, United States (2004-2006)

Designer and Flash Developer — Designed and developed digital marketing material and websites for ESPN, Just Born, Heineken, Beck’s and AIGA.
Label Interactive, New Milford, CT, United States (2002-2004)

Designer and Flash Animator — Designed and built Flash ecards, ad campaigns and micro sites for Nickelback, Cutty Sark, Godsmack, Rob Zombie and 30 Seconds to Mars.
Black Dragon Productions, Los Angeles, CA, United States (2001-2002)

Designer and Developer — Designed and developed websites, digital presentations and kiosks, and print material for Dutch government agencies.
Corps 3 op twee, Graphic Design & New Media, Den Haag, Netherlands (2000-2001)

AWARDS, HONORS AND CERTIFICATIONS

  • Certified SAFe 4 Practitioner (2019)
  • InVision Design Leadership Forum Member (2019)
  • Enterprise Design Thinking Leader (2018)
  • IDF Information Visualization (2018)
  • IDF User Research – Methods and Best Practices (2018)
  • Art Directors Club
  • NHL Mobile App
    • SXSW Best App of 2013
  • Oreo Daily Twist (2012)
    • Facebook Studio Awards – Blue Award (Best in Show)
    • Cannes Lions (Grand Prix) – Cyber Lions
    • Cannes Lions (Gold) – PR Lions
    • Cannes Lions (Silver) – Direct Lions
    • Cannes Lions (Silver) – Media Lions
    • Cannes Lions (Bronze) – Promo & Activation Lions
    • CLIO Awards (Gold) – Digital/Mobile (Social Media)
    • CLIO Awards (Silver) – Content & Contact
    • CLIO Awards (Bronze) – Engagement
    • CLIO Awards (Bronze) – Digital Mobile Technique (Graphic Design)
    • 2013 Webby Nominee in the Food & Drink
    • North American Effie Awards – Snacks, Desserts, Confections – Gold
    • North American Effie Awards – Small Budgets, Projects – Silver
    • North American Effie Awards – Brand Experience – Bronze
  • Hendrick’s Gin (2010)
    • Social CRM Bees Award for Hendrick’s Gin and the Hendricks Curiositorium (awarded in 2011)

MEDIA

EDUCATION

  • Netherlands Architectural Institute, Rotterdam, Netherlands
    NAI Masterclass, 1999 with Lars Spuybroek of NOX (Rotterdam) and Bob Lang of Ove Arup & Partners (London)
  • Rensselaer Polytechnic Institute, Troy, NY
    Bachelor of Architecture Degree and Building Science in Architecture Degree, 1998
    Minor in Electronic Arts, 1998

ORGANIZATIONS

Photo courtesy of Kreg Holt