Glenfiddich – Whisky iPad Tasting Companion

The iPad Tasting Companion allows Glenfiddich brand ambassadors to host more interactive tastings and further engage whiskey aficionados. From initial consumer registration to the ‘reveal’ of their varietal match, the application complements tasting experience while giving a nod to One Day You Will, the Glenfiddich 2011 brand proposition. After finding their match, consumers are sent a “thank you” email with a reminder of their selection and tips on how to continue enjoying Glenfiddich after the event. The application also pushes activity to Facebook, posting the user’s selected varietal to his/her wall to drive more impressions and socialize the tasting experience.