William Grant & Sons – SpiritShelf iPhone Application

From the world’s most coveted portfolio of super-premium spirits comes a new cross-portfolio application that will usher your beverage experience to an entirely new level. With SpiritShelf by William Grant & Sons, enjoying super-premium spirits will never again be the same.

This innovative application utilizes the most avant-garde technologies for the iPhone by pairing QR code® technology with the camera and video functionality and optimizing for 3GS. Simply download and open the application, bring one of William Grant & Sons’ super-premium spirits bottles’ unique smart codes into the viewer found on your phone and watch an entirely new world unfold.

More than a spirits’ application for just one brand, SpiritShelf integrates six of the most elite brands on the market: Stolichnaya Vodka, Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry spiced rum and Milagro.

In addition to the initial engaging content, SpiritShelf also features cocktails for each brand, and ambassador videos that provide insight into the uniqueness of these brands.

Available for download.