Oreo had a big birthday to celebrate – its 100th, in fact. To commemorate the milestone, we set out to prove that at a century old, Oreo is as relevant as ever.

The Celebrate the Kid Inside digital campaign supporting the Oreo 100th Birthday.
Various social activiations supporting the JCPenney holiday strategy.

Facebook interactive game to build awareness via social media for the film Hanna.

iPad application to grow CRM members and align with ongoing global marketing platform.

iPhone application using QR code technology to allow consumers to connect with brand on or off premise.

Interactive UGC game to build CRM and instigate news of upcoming season of Dexter.

Packaging for the CD and DVD release, also included Times Square promotion.